Big Changes for Banner Fire

Banner Fire has made a number of significant moves in the first half of 2022 as they expand their reach and services to new territories, all while advancing their web presence to new heights.

“Banner Fire is taking small steps and giant leaps to serve more customers, while giving our customers more,” said Mike Benker, Jr, owner. “We’re really excited to make it even easier to access the equipment they need, all with our modern approach to service.”

Working closely with goBRANDgo!, Banner Fire has made extensive updates to their website to provide an overall better user experience while providing new levels of efficiencies within their e-commerce system. In addition to cosmetic updates to improve the navigation, gBg! set up a system that would check for updates every night, then push those changes to the e-commerce portion of the site. This means that any time a price, product description, SKU, or other product information changes the site is showing the most up-to-date information.

“We house somewhere around 8,000 products, and our team members have had to work daily with the ERP to manually update prices, descriptions, SKU numbers, and more,” said Benker. “This new automation not only allows us to serve our customers faster, but also gives time back to the team so they can focus on what they do best–helping emergency responders protect their communities.”

In addition to expanding their capabilities online, Banner Fire has acquired Chief Fire and partnered with Road Rescue, allowing them to expand their markets with ambulances and brush trucks while extending their reach into the Oklahoma territories and beyond. Road Rescue is known worldwide as a premier custom ambulance manufacturer, pioneering new technology and features to provide rugged ambulances. Chief Fire builds custom wildland brush units and small firefighting and rescue skid units, as well as a complete line of firefighting equipment and protective clothing.

“Every step forward we take is for one reason and one reason only,” Benker said. “So we can serve emergency responders better. Taking these calculated steps has allowed us to grow in a way that gets them the gear they need and the service they deserve.”